Visual Stimulus
The purpose of the slogan is to make people realise the great harm and damage that domestic violence brings. The word terrorism makes one think of terrible and destructive acts that usually result in deaths and injuries. While the word violence simply invokes the idea of physical harm, terrorism brings images of great violence and brutality. It is effective as the main slogan is somewhat contradicting the main theme of the poster which is domestic violence. The slogan is telling people that “domestic violence” is not the term that should be used but instead should be called “intimate terrorism”. The slogan is trying to make people understand that domestic violence is more than just physical violence but is an act of brutal and heartless physical harm inflicted upon the victim. 2. How does the background of the slogan add to the effect of the poster? The background of the poster features a text in grey. The text is actually a compilation of different scenarios of domestic violence inflicted upon one by a spouse, ex-partner or acquaintance. These scenarios mostly result in death or serious injuries. These link back to the idea of terrorism in which brutal acts of violence is committed and deaths are usually the consequence of acts of terrorism. The background text thus adds to the idea of domestic violence being an act of terrorism. Moreover, the main slogan are in red and white and contrast well with the dull grey background,causing more emphasis on the slogan and its purpose. 3. What do you think is the tone of the poster? The poster has a warning tone. It warns the readers about domestic violence being a type of terrorism. |